It might be time to eavesdrop on your employees! And I mean that in the nicest way.
Don’t assume your employees are treating your customers or your potential clients the way you would, and remember that as far as your customer is concerned, your employee may as well be you. He or she is the face of your business.
If you want to create a dynamic retail or corporate culture you will need to remind your team and invigorate them frequently; maybe weekly in a corporate climate and even daily or at every shift in a retail setting.
So, to see if they are talking to and treating people the way you would like, it’s time to listen in! Hang around when they’re on the phone, have them cc you on their emails, join them on a sales call. Not only will this show your team members that you are interested and paying attention, it will reveal areas where you may want to outline some communications protocol.
The reality is staff will seldom care about your business as much as you do. And while that’s understandable to an extent, don’t leave them to devolve into a grim-faced, bare bones, lazy pants. And I mean that in the nicest way.
Read more about employee apathy and what you can do about it.